Walmart's four-day "Rollbacks and More" sale offers an Amazon alternative, with many deals live right now

Collage with a TV, Apple Watch, and Robot vacuum

UPDATE: Oct. 4, 2022, 5:45 p.m. EDT This post has been updated with information about Walmart's "Rollbacks and More" sale event, which will offering competitive deals to Amazon's Prime Early Access Sale.

If there's one thing Walmart's going to do when Amazon hosts a Prime Day sale, it's compete to the bitter end.

We saw it happen with Walmart+ Weekend in June and again when they offered expanded rollbacks during Amazon's actual Prime Day in July. Though Amazon's Prime Early Access Sale isn't formally second Prime Day, it basically offers the same benefits, so you know Walmart has to respond in kind.

And responded they have with their "Rollbacks and More" sale, starting on Monday, Oct. 10 at 5 a.m. ET (a full day before the PEAS) and ending Thursday, Oct. 13 (a day after the PEAS — like we said, Walmart did not come to play).

Everything from TVs to the latest Apple Watches to robot vacuums and air fryers will be on sale. There will be a ton of deals to sort through between Walmart's sale, Amazon's Prime Early Access Sale, and Target's Deal Days (yes, Target is also in on the madness). Since early holiday shopping is supposed to reduce stress and not add to it, we'll be keeping on eye on the best deals from each. Below, you'll find a running list of some early deals ahead of the official start to the October Prime Day week.

Once the sale starts, we'll be updating this page constantly with the most noteworthy finds from Walmart, so check back often. Note: All newly added deals are marked with a ✨, while deals with a strikeout were either sold out or no longer available at their sale price when we last looked. Anything marked with a 🔥 has dropped to an all-time low price.

Vacuum deals

Tech deals

Home and kitchen deals

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